Monthly Archives: October 2022

Google doubles up its updates and tightens review guidelines

We may be heading towards the end of 2022, but the change of pace never lets up in local search. Let’s run through all the updates you need to know before the holiday season arrives! Google releases an algorithm update one day after its spam update concludes Unless your business is particularly affected by the […]

Google adds “Neighborhood Vibe” to Maps

Wouldn’t it be nice if Google Maps gave you an instant flavor of the particular area you’re looking at? The platform, after all, is no longer used for driving directions alone⁠—it’s a fully fledged discovery engine for almost every purpose imaginable. Well, that’s exactly what the search giant has done. At its recent Search On […]

5 SEM best practices for growth marketers

The term “growth hacking” is bandied about a lot these days. At this point, it even has its own job titles, responsibilities, and expert practitioners. But what exactly does the soundalike term “growth marketing” mean? Is it the same as growth hacking or something complete different? When it comes down to it, growth marketing is […]