Monthly Archives: June 2022

Google updates its algorithm and Meta fights fake reviews

The sun is shining, the birds are singing, and there’s lots to catch up on from the world of local search. These are all the changes, updates, and announcements you need to know. Google releases broad core update Google’s latest core algorithm update on May 25 has started to take effect, though it will not […]

AMA Toronto’s CMO breakfast: 4 insights from Canada’s leading CMOs

The American Marketing Association Toronto Chapter (AMA Toronto) recently held its annual CMO breakfast panel to discuss the post-pandemic marketing landscape. Topics were explored, insights were uncovered, and coffee was savored. Here are our top four takeaways. Consider dividing your short-term and long-term marketing mandates and goals There’s a lot to balance in any organization, […]

5 ways to use bad reviews to your advantage

When it comes to reputation management, customer reviews are everything. Not only are they free content and marketing for your brand, but they can also help increase search engine ranking, drive sales, and help build credibility for your company. But just like good reviews can create positive signals, bad reviews can bring you right back […]