Monthly Archives: October 2020

October 2020 Local Search Roundup

This month in local search, Google made great strides in call histories, review solicitation, and… haircuts? Let’s cut straight to the chase and break down exactly what you need to know about the latest updates in an industry that changes faster than any other. A new “Call History” feature for Google My Business Starting with […]

How DAC has embraced virtual events

Every cloud has a silver lining. As we have learned how to adapt during times of uncertainty, we’ve also uncovered some unique opportunities to leap out of our collective comfort zone and push the boundaries. Since the onset of the pandemic, we have been working diligently with select partners in the industry to produce fun, […]

Podcasting is the new radio—and it offers priceless opportunities

Like the sense of suspense in an old time radio drama, digital audio has been steadily establishing prominence over the past decade. According to eMarketer, in fact, digital audio accounted for most time spent on mobile apps in 2019—and it’s only continuing to grow. Music streaming and podcasts have been at the forefront of this […]

DAC at the Digital Marketing for Financial Services Virtual Summit 2020

The Digital Marketing for Financial Services (DMFS) Virtual Summit connects leaders, experts, and professionals from the dynamic financial services sector across North America, serving as a melting pot of ideas to drive conversions, create loyalty, and maintain a competitive edge in an increasingly competitive industry. At the 2020 edition, DAC’s own VP of Client Strategy, […]

Webinar recap: How social analytics can make you a thought leader

I recently had the pleasure to be a part of the NetBase Quid Virtual World Tour, where I explained how companies can gain valuable insights from social analytics platforms. As you may know, use cases for social analytics platforms usually involve some or all the following—as experienced first-hand by DAC and supported through Talkwalker’s “Global […]