Monthly Archives: April 2020

13 ways to prepare for the post-pandemic consumer

Many businesses would love to dedicate more time to embrace every possible online optimization. But the business of running a business usually takes precedent, and you know what that means: understanding how to improve your search experience doesn’t mean you magically have the time to make it happen. Now with many businesses temporarily closing during […]

March 2020 Local Search Roundup

While COVID-19 dominated almost every news headline, the local search world kept on keeping on last month. There was plenty of coverage for the ways in which the pandemic is impacting online listings, but the non-COVID updates and changes continued. For all of our recommendations on how to best handle your Google listings during COVID-19, […]

Live from their living rooms: Adobe Summit 2020 highlights

The Adobe Digital Experience Conference is a major annual event in our world. Usually, it’s a massive extravaganza (last year’s was held in Las Vegas) that brings together thousands of top industry professionals through offline collaboration, networking, entertainment and social events. But 2020 is different in so many ways, and so was the 2020 Adobe […]

How to be data-driven in a crisis

In times of extraordinary change, how should businesses navigate and interpret the massive quantities of data coming their way? Here at DAC, our strategic planners, analysts, and insights specialists spend all day every day interpreting numbers. But what happens when those numbers suddenly seem to become irrelevant in times of massive upheaval or change? Right […]