Monthly Archives: July 2018

Marketing to Millennials: A Generation Balancing Nostalgia and Digital Transformation

Exploring behavioral insights and marketing trends within North America and Europe. Millennials are a demographic age group born between 1981 and 2000. In North America, they represent about 20-25% of the population; in France, Germany, and the UK, they represent about 15-20% of the population. Millennials have been called the entitled generation for being spoon-fed […]

5 Steps to Localize Your Content Marketing Strategy

Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local strategies are continuing to expand beyond just creating store pages and managing citations across the web, we’re looking at five steps you can take […]

The Drum Puts the Spotlight on DAC’s Brand Refresh

UK-based global marketing publication The Drum has taken note of DAC’s brand refresh and asked our CEO and Managing Partner Norm Hagarty about what prompted our new look—and where the agency is going next. DAC is growing and the new branding reflects that—the expansion of our footprint to 13 offices in six countries, as well […]

Find Your Voice: Optimizing Your Strategy for Voice Search

By now everyone is talking about voice search. We all know brands need to think about this, but when do you need to really kick it into gear? I think the answer is right now: at this point, ComScore is reporting that by 2020, 50% of all search will be voice. While I think this number […]

5 Simple Ways to Make Good Content More Powerful

We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand dollars every week to try to get their message out there, and who already have a few bits and pieces of […]