Monthly Archives: December 2017

UX Predictions: 2018

2017 was a big year for the state of digital user-experience across industries and around the world. It gave rise to new chatbots and emphasized the use of scalable pattern libraries (a collection of design elements that can be reused across applications). Buzzwords including artificial intelligence (AI) and sound interface were everywhere and, most importantly, it reassured us […]

Travel White Paper: Departures, Destinations and Disruptors

 We’re thrilled to launch our latest white paper, Departures, Destinations and Disruptors, which examines how forward-thinking brands use digital channels to engage today’s demanding and digitally-savvy travelers. The report combines original research and expert interviews with travel and hospitality marketers including Andy Kaplinsky, Chief Commercial Officer at Greyhound; Robecta Ma, VP Marketing at Cathay Pacific […]

2018: The Year Excel (and PowerPoint) Reporting Goes to Bed

In marketing agencies, there are two kinds of numbers people: those who make reports, and those who ask for them. Regardless of which group you belong to, 2018 will be a year where you should start feeling the impact of cloud-based business intelligence (BI) tools like Tableau, Power BI, Qlik Sense and the now-free Google Data Studio. I say “should” because your organization may not yet be willing to take the BI plunge next year. I get it — coming […]