Monthly Archives: July 2016

Attribution Modeling – Giving Credit Where Credit Is Due

Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple channels to choose to invest in including digital, OOH, TV, radio and print. All of these have the potential to exert influence on a consumer’s path to purchase and all of them are vying for your brands […]

Attribution Modeling – Giving Credit Where Credit Is Due

Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple channels to choose to invest in including digital, OOH, TV, radio and print. All of these have the potential to exert influence on a consumer’s path to purchase and all of them are vying for your brands […]

Is Augmented Reality the Future of Digital Marketing?

With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual reality, which creates a completely immersive environment for the user, AR manages to integrate digital information into the user’s real life.  What this is able […]