Monthly Archives: July 2016

The evolution of attribution modeling

In the world of digital marketing, we no longer operate in isolation. As a brand, you’re likely investing across multiple channels—digital, out-of-home (OOH), TV, radio, and print—each influencing the consumer journey and competing for your marketing dollars. In short, understanding which channels drive sales is crucial. From the days of single-channel campaigns to the multi-faceted […]

Is Augmented Reality the Future of Digital Marketing?

With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual reality, which creates a completely immersive environment for the user, AR manages to integrate digital information into the user’s real life.  What this is able […]