Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple channels to choose to invest in including digital, OOH, TV, radio and print. All of these have the potential to exert influence on a consumer’s path to purchase and all of them are vying for your brands […]
Even as a digital marketer I can’t pretend to operate in isolation. As a brand, you have multiple channels to choose to invest in including digital, OOH, TV, radio and print. All of these have the potential to exert influence on a consumer’s path to purchase and all of them are vying for your brands […]
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual reality, which creates a completely immersive environment for the user, AR manages to integrate digital information into the user’s real life. What this is able […]