Tamara Garcia

The Full-Funnel Media Approach

Tamara Garcia | September 11, 2024

In today’s rapidly evolving digital landscape, brands must adapt quickly to stay relevant and effective. Traditional media alone can no longer reach and engage audiences as it once did. With consumers spending more time online,…

30 marketing resources recommended by DAC experts

Tamara Garcia | January 11, 2024

It’s imperative to stay up to date with the latest trends and tools in the ever-evolving world of marketing—but that’s easier said than done. To help you navigate this dynamic landscape, our seasoned experts have…

The evolution of attribution modeling

Tamara Garcia | July 20, 2016

In the world of digital marketing, we no longer operate in isolation. As a brand, you’re likely investing across multiple channels—digital, out-of-home (OOH), TV, radio, and print—each influencing the consumer journey and competing for your…