Monthly Archives: October 2012

Not All Leads are Created the Same – Yellow Pages Provide Highly Qualified Leads

A recent study by CRM Associates entitled Not All Leads are Created the Same: Conversion Rates Drive the Bottom Line reports that Yellow Pages (both print and online) provide higher conversion rates than other direct marketing options. Although other media may provide more leads, the leads brought in from Yellow Pages come from ready-to-buy shoppers who […]

Reassure and Convert – 5 Steps to Optimize a Landing Page

Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That’s 3,720 seconds of my life (if we’re counting) that I will never get back. And while it was for a worthy cause, in my opinion it took 3,700 seconds too long to find what I was looking […]

SMX East 2012 Day Three Recap: Search Marketing Grows Up

This is part three of a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here and part two here. Perhaps my favorite line of SMX East 2012 came from a day three panel discussion on where SEO is going in 2013. Alex Bennert, in-house SEO for the […]

SMX East 2012 Day Two Recap: The Mobile First Movement

This is part two in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here. Today I attended a very worthwhile session on mobile conversion optimization. As I sat there listening to some (slightly differing) opinions on mobile best practices, I was struck by […]

SMX East 2012 Day One Recap: The Changing Face of Search Marketing

This is part one in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. I went into this year’s SMX East Conference expecting a whole lot of uncertainty and hand wringing about the rapidly changing state of search in the face of Google’s recent run of algorithm […]