Monthly Archives: October 2012

Not All Leads are Created the Same – Yellow Pages Provide Highly Qualified Leads

A recent study by CRM Associates entitled Not All Leads are Created the Same: Conversion Rates Drive the Bottom Line reports that Yellow Pages (both print and online) provide higher conversion rates than other direct marketing options. Although other media may provide more leads, the leads brought in from Yellow Pages come from ready-to-buy shoppers who […]

UK Mobile Ad Spend Increases by 132%

The latest UK advetising spend figures from the IAB’s survey conducted by PWC show that mobile marketing is still rising at an incredible rate. With 58% of the UK now owning smartphones, mobile advertising in the latest year has grown on a YOY basis by 132% to £181.5 million in the first half of 2012. […]

Paid Search, Display and Video Increases in Expenditure Over 2012

Reading through the Digital advertising formats in the latest UK advertising spend figures from the IAB’s survey conducted by PWC, its clear that paid search is still thriving regardless of the economic climate. There have been so many changes in the last year with more advertising choices and granular reporting coupled with countless algorithm changes […]

YouTubes’ search is now ranking videos by ‘minutes watched’

The latest YouTube search results update now takes the amount time watched into consideration more than it does the amount of views. After experimenting with suggested videos it seems viewers seem to be more engaged with less people clicking away. The amount of time people spend viewing the video is now part of the user […]

Reassure and Convert – 5 Steps to Optimize a Landing Page

Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That’s 3,720 seconds of my life (if we’re counting) that I will never get back. And while it was for a worthy cause, in my opinion, it took 3,700 seconds too long to find what I was looking […]

SMX East 2012 Day Three Recap: Search Marketing Grows Up

This is part three of a three-part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here and part two here. Perhaps my favourite line of SMX East 2012 came from a day three-panel discussion on where SEO is going in 2013. Alex Bennert, in-house SEO for the Wall Street […]

SMX East 2012 Day Two Recap: The Mobile First Movement

This is part two in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here. Today I attended a very worthwhile session on mobile conversion optimization. As I sat there listening to some (slightly differing) opinions on mobile best practices, I was struck by […]

SMX East 2012 Day One Recap: The Changing Face of Search Marketing

This is part one in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. I went into this year’s SMX East Conference expecting a whole lot of uncertainty and hand wringing about the rapidly changing state of search in the face of Google’s recent run of algorithm […]

Google’s SEO: The Number-One Search Engine Through Human Eyes

Learning SEO, although a never-ending process, is fairly straightforward in the early stages.  For me, as is the case in most disciplines, the techniques and procedures sunk in best when I really understood the reasoning behind them.  However, there did seem to be a surprising lack of content really looking at why the copious optimisation […]