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TikTok SEO: How to make sure your videos show up in search

In the world of social media, TikTok has emerged as one of the most engaging platforms. But with millions of users creating and sharing content daily, it has quickly become a significant challenge to stand out from the TikTok crowd. With the right approach, however, you can use conventional SEO techniques to boost the visibility […]

Attribution reimagined: Probabilistic methods in privacy-first marketing

As digital marketing undergoes a transformative shift away from its traditional reliance on deterministic data and third-party cookies, new opportunities to innovate are being revealed—particularly in the realm of attribution. The move towards a privacy-first approach, driven by tighter regulations and evolving consumer expectations, challenges us to rethink how we attribute success to our marketing […]