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New Google Maps Features for Driving Directions and Electric Vehicles
DAC x Groupe Marie Claire
Attribution reimagined: Probabilistic methods in privacy-first marketing
As digital marketing undergoes a transformative shift away from its traditional reliance on deterministic data and third-party cookies, new opportunities to innovate are being revealed—particularly in the realm of attribution. The move towards a privacy-first approach, driven by tighter regulations and evolving consumer expectations, challenges us to rethink how we attribute success to our marketing […]