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4 Shifts Every Retail Marketer Must Make Now: The strategies redefining retail growth in 2025.

August 25, 2025

Retail is in the middle of a structural reset. Customers don’t move neatly from awareness to consideration to purchase. They discover online, browse in-store, buy across multiple channels, and expect brands to meet them with relevance and consistency at every step. Brands that continue to optimize for yesterday’s metrics will get left behind. This playbook reveals the four shifts separating leaders from laggards and how they’re helping retailers unlock demand, grow loyalty, and turn content into commerce.

Inside the Playbook

Make the most of your location footprint

For businesses with brick-and-mortar locations, media support is essential. Granular visibility into travel behaviors and location clustering are critical for efficient, scalable media planning
Move from transactional ROAS to customer lifetime value

Retailers that continue to optimize for transactional ROAS risk starving their business of long-term value.
Achieve the right product – audience fit: Right Product, Right Customer, Right Time

Retailers that win are those that understand which categories serve which function, and then align media, messaging, and merchandising accordingly.
Embrace content-driven commerce

If your creative strategy isn’t built to connect inspiration with action, you’ll lose shoppers in the gap between browsing and buying.