DAC will be attending Performance Marketing Unlocked, a leading industry event focused on performance-driven strategies, innovation, and the evolving role of data, technology, and customer experience in modern marketing.As part of the Day 1 agenda, Mike Fantis, VP & Managing Partner at DAC, will speak from 11:35 to 11:55 on The Arena stage with his session:“You don’t have a personalisation or an omnichannel problem. You have a fear problem (and maybe a time problem.)”While many brands believe their challenges lie in technology or channel complexity, the reality is often different. In this session, Mike will explore how organisational hesitation, risk aversion, and time pressures are the real blockers preventing brands from fully embracing personalisation and omnichannel strategies.He will share practical perspectives on how marketing leaders can move past these barriers, make more confident decisions, and unlock performance by aligning strategy, data, and execution across the full customer journey.Our team looks forward to engaging with industry peers, sharing insights, and contributing to discussions on how brands can turn ambition into measurable performance.