Les Binet is a global authority on marketing effectiveness. For nearly 40 years, he has pioneered research into how marketing works, how to make it work better, and how to measure it. His books and articles are regarded as must-read texts by professionals and academics alike, selling tens of thousands of copies worldwide. He’s a sought-after public speaker and trainer, and acts as a consultant to international firms like McDonald's, Nestle, Volkswagen, and Google. He also works hard to bridge the gap between industry and academia, serving on the Senior Advisory Board of the Journal of Advertising Research, and Visiting Professor of Marketing at Ravensbourne University. He has won numerous awards for this work, including The IPA President's Medal (the highest honour the industry can bestow) and six Effectiveness Grand Prix.