Shift Happens:
A DAC Podcast

How should marketers turn anxiety into action when change becomes the new normal?    In this episode of Shift Happens, host Nasser Sahlool is joined by Jared Hendrickson, Vice President and General Manager of DAC’s New York office, to explore how marketing leaders can navigate an era defined by AI disruption, budget pressures, shifting platforms, measurement challenges, and rising expectations.    They unpack why today’s anxiety is not driven by any single change, but by the pace and volume of change happening all at once, from LLM visibility and generative search to emerging ideas such as agentic commerce. Jared explains why leaders need to slow down before they act, bring the right people together, align around outcomes, and build confidence through honest, iterative progress. The core message: in uncertain times, the best marketers do not wait for perfect clarity. They create enough clarity to move, test with purpose, learn quickly, and help their teams turn fear into forward momentum.