Monthly Archives: March 2022

Google’s aggressive filtering rejects legitimate GBP customer reviews

As Q1 2022 wraps up, the world of local search is once again evolving. Join us for a quick rundown of all the updates you need to know, including customer reviews being inadvertently nixed, UI changes in the local pack, double verification for business listings, and new “Emergency help” profile attributes. Automated filtering targets legitimate […]

Instagram launches new paid subscription model

With the growing popularity of Instagram Reels and IGTV, Instagram is set to launch an unexpected feature: subscriptions. Yes, you heard that right. This new feature will allow creators to share exclusive content available to subscribers only—and it’s been long awaited. Mark Zuckerberg first announced this feature back in 2020 for Facebook (now Meta, of […]

How the Oscars are adapting to stay relevant

Now in its 94th year, the Academy Awards have had to adapt to the digital age. Starting in 1929 with only 15 awards and winners announced in newspapers and over the radio, it was another 20 years before the ceremony was finally broadcast on television. The Oscars have, in past decade, embraced advancements in streaming, […]

Podcast rewind: Camille Fetter’s 4 insights into the Great Resignation

Employers know it. Employees know it. The demand for talent has never been fiercer during the “Great Resignation”, one of the pandemic’s most complex and nuanced aftershocks. In the digital sector especially, we are witnessing a sea change in employer/employee relationships, from remote working arrangements to the rise of pay transparency. But how should businesses […]

How to generate Google reviews and boost your reputation with QR codes

More than ever, consumer reviews are playing a big role in purchasing decisions. Not only do 95% of customers read reviews before making a purchase, but the quality and quantity of a business’s reviews are among Google’s most important ranking factors. Want to break into the local three-pack, which accounts for 41% of all clicks? […]