Monthly Archives: October 2018

Adobe Digital Experience Makers: 5 Key Takeaways

Adobe’s Vancouver edition of the Digital Experience Makers event was a roaring success with more than 180 digital leaders from over 50 unique brands—including Best Buy, Lululemon, MEC, and many more—coming together at the TELUS Garden Tower. Right from the start, there was a positive, collaborative energy throughout the Tower as a diverse mix of […]

Why Good Stories Are Not Enough

As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on our emails. To create any kind of impact, you need to be sure you’re not only telling […]

US Search Awards 2018: Behind the Nomination

The US Search Awards is regarded as the premier celebration of SEO, PPC, and content marketing in the United States. It celebrates and rewards the expertise, talent, and achievements of the search industry. DAC is thrilled to announce that we have been nominated in the Best Integrated Campaign category for our work with TaxSlayer on […]

Google’s Birthday Updates: 6 Changes You Need to Know

Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think about search. We assume there was birthday cake, too. The key changes are focused on personalizing the search journey and enhancing visual search using AI […]