Monthly Archives: June 2018

Case Study: DAC Drives a Seamless, Integrated Experience Throughout the Customer Purchase Journey for Bridgestone Paid Search From Brand to Retail

DAC drives significant individual program gains of over 103% in conversions and 84% more store visits. The alignment of the programs have driven over $1M dollars in cost efficiencies, with net gains in traffic and engagement by 24% and 10% respectively. Bridgestone and DAC saw an opportunity to improve efficiency and customer experience by aligning […]

A Bright Future is Here

Throughout our journey, we have reimagined and reinvented the way we work, the way we think, and the way we drive growth for our clients. It has enabled us to navigate successive revolutions—technology, media, data—and continue to do what we do best: connect brands with customers all the way down to the hyperlocal level. So […]

Landy Awards 2018: Behind the Nomination

DAC Group was in good company at this week’s Landy Awards, hosted by Search Engine Land. Our work with two of our favorite clients earned us finalist status in two categories – Best Integration of Search into Cross-Channel Marketing (TaxSlayer) and Best Overall SEM Initiative, Enterprise (Bridgestone). While we didn’t take home the trophy this […]

DAC Group at STORE 2018: Key Takeaways

In partnership with the Retail Council of Canada, DAC Group joined key industry retailers at the STORE18 conference last week in Toronto, Ontario. With a record-breaking turnout and an exciting lineup of speakers from leading retail brands such as IKEA, Indochino, Samsung, Adidas, Purdy’s, and many more – there was a lot to take away, […]