Monthly Archives: August 2013

Increase Your Landing Page Conversion Rate with Embedded Video

You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and make sure you drive to a bold form and call to action. Just get them to convert as fast as you can. So […]

Yellow Pages Dirty Little Secret… People still use them!

It’s a fact. We use the Yellow Pages more often than we’d like to admit. I was recently with a client demonstrating the strength of Yellow Pages in their particular vertical.  And before you ask, yes, usage has declined.  However, there are still 11 million references a year to this particular category.  Furthermore, when someone is using […]

Moms and Digital Media

I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born.  New parent jitters have been replaced with a calm(er) confidence, new gadgets have made things simpler, and some previously important things have simply fallen by the wayside now […]