Monthly Archives: February 2013

How to Avoid Dead Social Media Syndrome

A quirky little news item today caught my eye: A newly-announced Twitter app called LivesOn will allow people to keep tweeting after they die. It promises to scan the content of your Twitter feed, and to continue posting links and status updates that fit the algorithm. If this strikes you as more than a little […]

Enhanced Campaigns and The Need For A Proper Landing Page Structure

By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard several other people’s opinions! I’m not here to weigh in on the pros and cons of the changes but, rather, to help you  set expectations and prepare […]

Screens Collide with Google’s New Enhanced Campaigns

Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the roll out of what it’s calling Enhanced Campaigns, the search giant is doing a pretty dramatic 180 in its approach to the increasingly critical mobile space. Effective for everyone in June of this year and available as an option to […]