Monthly Archives: December 2012

Utility, Mobility, Fluidity: 2013 Digital Forecast

We’re all doing it: working on our laptop or desktop, but navigating, shopping and socializing on our phones or tablets. The mobile web is the same Internet we’ve come to know and love, but we’re finding radically different ways to use it. Sometimes our behaviour shapes the medium, and sometimes the medium changes us. What […]

SMX Social Media Marketing Part Two: Going beyond 140 characters

This is part two of a two part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. With 340 million thoughts shared daily, 140 million + active users and a total of 163 billion tweets sent since its launch in 2006, Twitter is one social […]

SMX Social Media Marketing 2012 Part One: Putting a Face behind Facebook.

This is part one of a two part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. I couldn’t think of a better city or venue to host SMX’s latest conference on Social Media Marketing than in beautiful Las Vegas, Nevada. This edition of SMX […]

Myth Busters – Dispelling Misconceptions about Yellow Pages

Five years ago, at Microsoft’s Strategic Advertising Summit, Bill Gates made the following prediction: “Yellow Page usage amongst people in their, say, below 50, will drop to zero, near zero over the next five years.” Five years later, I can assure you that his prediction did not come true. Not only is the industry still […]