Case Study: VIACTIV
The challenge
VIACTIV is a true leader in health insurance, but that status is not without its challenges. Faced with the need to address new leads via online marketing channels—and generate new insured persons—VIACTIV enlisted DAC to expand its digital presence and create a high-performance structure for the management of all 58 of its locations across Germany.
The solution
DAC is VIACTIV’s strategic and operational lead for an upcoming website relaunch. But first we had to lay the groundwork for an integrated digital marketing solution, starting at the local level.
We onboarded all VIACTIV locations to our unique Local Presence Management (LPM) service.
We drove digital growth down to the hyperlocal level, starting with granular, geo-targeted SEM campaigns in Google AdWords and Bing Ads.
We immediately applied our learning to the development of a comprehensive digital marketing strategy for VIACTIV, collaborating with subject matter experts in DAC offices around the world.
- Services Provided:
- Local Presence
- SEM
- Content Strategy
The impact
After optimizing and structuring local data for all 58 VIACTIV locations—and managing updates in local business portals such as Google My Business, Bing Places, and Facebook Places—we were able to drive significant growth in customer acquisition. These trends are continuing to power increasingly impressive numbers each month.
uplift in local calls from new customers
calls from prospects in March 2018 alone
locations managed on all the channels that matter