Case Study: VIACTIV

The challenge

VIACTIV is a true leader in health insurance, but that status is not without its challenges. Faced with the need to address new leads via online marketing channels—and generate new insured persons—VIACTIV enlisted DAC to expand its digital presence and create a high-performance structure for the management of all 58 of its locations across Germany.

VIACTIV logo
The solution

DAC is VIACTIV’s strategic and operational lead for an upcoming website relaunch. But first we had to lay the groundwork for an integrated digital marketing solution, starting at the local level.

Point-of-view shot of a smartphone showing paid and organic search results for VIACTIV

Rendered image of a bar graph showing 507% uplift in calls

1 Onboarding

We onboarded all VIACTIV locations to our unique Local Presence Management (LPM) service.

2 Granular SEM

We drove digital growth down to the hyperlocal level, starting with granular, geo-targeted SEM campaigns in Google AdWords and Bing Ads.

3 Building knowledge

We immediately applied our learning to the development of a comprehensive digital marketing strategy for VIACTIV, collaborating with subject matter experts in DAC offices around the world.

The impact

After optimizing and structuring local data for all 58 VIACTIV locations—and managing updates in local business portals such as Google My Business, Bing Places, and Facebook Places—we were able to drive significant growth in customer acquisition. These trends are continuing to power increasingly impressive numbers each month.

507%

uplift in local calls from new customers

2,244

calls from prospects in March 2018 alone

58

locations managed on all the channels that matter