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SGE: Don’t believe everything you read about AI and SEO
With the recent rollout of Google’s Search Experience Update (SGE), there has been plenty of speculation about its potential impacts on website traffic and, subsequently, SEO strategies. It’s important to note that Google has been leveraging various forms of AI to generate search results for quite some time now, and the SGE represents a natural […]
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6 ways to supercharge your insights with multi-touch attribution
In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can be exceedingly difficult to gauge the impact of any one digital tactic, never mind a complex web of non-linear user touch points. […]
Google Business Profiles Disabling Third-Party Ordering Providers
Service Area Businesses Suffer Major Attack Through Local Service Ads Loophole
Google Maps Launches AI-Powered Local Business Search
Google Implements New SERP in Compliance with Europe’s Digital Markets Act
Google’s “Driving Directions” Metric Highly Unreliable in Early 2024
AI in customer service: Creating positive brand experiences
In today’s digital age, customer reviews on platforms like Google and Facebook play a critical role in businesses’ reputation and success. These are two of the most influential platforms where customers share their experiences. In fact, 82% of consumers check Google reviews before making a purchase. Leveraging artificial intelligence (AI) to manage brand reputation on […]