Get exclusive insights into digital media's top-trending topics delivered directly to your inbox.
The art (and chaos) of modern marketing.
Each episode unpacks the forces reshaping marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.
How should marketers respond when auction volatility becomes the new normal? In this episode of Shift Happens, host Nasser Sahlool is joined by Felicia Delvecchio, Vice President of Media at DAC, to explore how fast-moving advertisers like Temu and Shein are reshaping media auctions in 2026 — not just through scale, but through the speed at which they increase spend or pull back. They unpack why today’s challenge is less about permanently rising media costs and more about volatility, how that pressure shows up first in high-intent channels like search, shopping and social, and why marketers can no longer rely on static annual plans or top-line reporting. The core message: success in 2026 depends on disciplined, panic-free decision-making, granular market visibility, and agile “if-then” playbooks that help brands respond to shifting auction dynamics without overreacting.
Discover expert perspectives and actionable ideas to optimise your marketing strategy today.
Feeling curious? Ask your most burning marketing questions and we’ll answer them in a future episode.
Get exclusive insights into digital
media’s top-trending topics delivered
directly to your inbox.
