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The art (and chaos) of modern marketing.
Each episode unpacks the forces reshaping marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.
Tight timelines, fragmented attention, and an ever-expanding channel mix are pushing brands to move faster than ever. But speed without clarity can quickly dilute what makes a brand recognisable. In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, speaks with Mylène Savoie, GM of DAC Montreal, about why the “big idea” remains the anchor for modern marketing. They discuss how strong brand ecosystems create consistency across markets and audiences, where channel-first growth goes wrong, and why AI makes brand clarity more, not less, essential. The conversation also explores how purpose and relevance are shaping the brands that will win with the next generation.
Discover expert perspectives and actionable ideas to optimise your marketing strategy today.
Feeling curious? Ask your most burning marketing questions and we’ll answer them in a future episode.
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