Sofía Andolcetti is Strategic Insights Manager at DAC, where she helps brands unlock growth through insight-led strategies, driven by a deep curiosity to uncover the “why” and a passion for transforming complex data into clear, actionable insights. With over a decade of experience in marketing strategy and consumer research, she leads qualitative and quantitative projects that power audience-first thinking across North America and global markets, uncovering the drivers of consumer behavior and embedding clarity into strategic decision-making. Fluent in English and a native Spanish speaker, Sofía brings a global perspective and deep cultural fluency to every challenge.