Rachel Kaplan is a Digital and Content Strategist at DAC, where she brings a blend of creativity and structure to every brief, from building editorial calendars to designing content strategies rooted in customer journeys. With a background spanning media planning, social strategy, and content creation in the entertainment and retail sectors, she’s worked on campaigns for award-winning films and consumer brands alike. At DAC, Rachel helps ensure that every piece of content, organic or paid, is purposeful, platform-appropriate, and performance-driven. Her approach is shaped by a sharp eye for storytelling, a strong analytical mindset, and a natural flair for adapting ideas to meet real business goals.