Digital Marketing 2020: 3 strategies to thrive in a world of data inequality

December 13, 2019
Kuhan Puvanesasingham
1 min
Strategy

But when it comes to consumer data, we’re expecting that only a few major players will continue to dominate. This asymmetric advantage will quickly accelerate with customer interaction counts, as suggested by complex system modeling, expanding the winners’ advantages even further.

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We’ve dubbed this widening gap “data inequality”—and you can read all about it over at Proove Analytics, our data analytics centre of excellence.

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