Actionable data science

Tap into the unrealized potential of your data to reveal critical insights, fuel your decision-making, and unlock powerful business outcomes—now and into the future.

LET’S TALK DATA SCIENCE

Take a proven, award-winning approach to your data

Global Business Tech Awards 2023

Digital Agency of the Year

B2 Awards 2020

AI/Machine Learning in partnership with GE Appliances and DialogTech

One of the first agencies to become

an OpenAI Enterprise Level Partner

Proprietary Analytics Maturity Model

Determine your next steps via web analytics

The science of better business decisions

While business intelligence focuses primarily on the present day, data science looks to the future. Using AI-powered tools to extract insights from historical data and wider industry trends, our data scientists have an uncanny ability to forecast change and predict business outcomes. Equipped with these perceptions, you have everything you need to make informed, long-term decisions and move your brand forward to a bigger, brighter future.

LET’S TALK DATA SCIENCE

We specialize in Media Mix Modeling to evaluate and optimize the performance of your marketing efforts across all channels. By integrating data science techniques, machine learning, and statistical analysis in a privacy-compliant way, we provide a holistic view of media impact and guide strategic investment decisions.

Our data science consulting services include comprehensive Customer Journey Analysis, leveraging tools like Google Analytics and Tableau. We map and analyze every touchpoint to understand customer behavior, predict outcomes, and create data-driven strategies that enhance engagement and drive conversions.

DAC’s Proove Intelligence team excels in Customer Segmentation, using advanced data science to categorize audiences by behavior, demographics, and preferences. This allows us to create personalized strategies that resonate with each segment, enhancing satisfaction, driving growth, and refining insights with third-party data.

We utilize AI and machine learning to enhance business intelligence and predictive analytics. Our team of data scientists applies these technologies to forecast trends, optimize campaigns, and support smarter, data-driven decisions that maximize ROI.

Our data engineering services ensure your data assets are securely managed and optimized for deep analysis. We also focus on localized strategy development, using regional data to tailor marketing efforts that resonate with specific audiences, driving higher conversion rates and stronger local engagement.

One platform. One vision.

Data environments can be vast and complex, making it challenging to extract actionable insights—unless you can tap into to a team of scientists and a fully integrated platform that turns raw data into strategic intelligence across your business. That’s where IRIS steps in.

EXPLORE IRIS

Proprietary tech built for powerful outcomes

Highlander

Streamline analytics and reporting, enhancing decision-making across marketing channels.

Guardrail

Supercharge AI productivity by streamlining interactions and maximizing efficiency.

TransparenSEE

Effortlessly manage, monitor, and optimize local listing data across all sites.

TotalSERP

Orchestrate cohesive search strategies to dominate across paid, organic, and local.

Explore Our Tech

Seamlessly integrated for impact

Question, research, hypothesis, experiment, analysis, conclusion. From broad business goals to specific challenges, our scientific method sets the standard. But even greater results await when our data scientists collaborate with their fellow experts across DAC.