Ranking Reports…Valuable or Hogwash?

November 06, 2014
DAC
1 min
Strategy

Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big picture thinking teams can better optimize results to drive performance.

5 Key Performance Factors to Focus On

1. Visibility Scores: Your first goal is to ensure when people are searching for your business on a variety of devices that you are found in multiple search engines and online directories.

2. Accuracy Score: When you are found, your Name, Address and Phone Number should be accurate.

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3. Google SERP Views: Google search engine results pages (SERPs) display the Name, Address, Phone Number and Website data directly on the page so it’s likely that users will conduct a search and then call or visit the location without having to click any further.

4. Site Analytics – Organic Traffic: Google Analytics is a great tool to track organic traffic back to your site.

5. Site Analytics – Organic Traffic to Landing Pages: Google Analytics also provides metrics on the organic traffic back to your local landing page.

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