DACInsights

Strategic Marketing Insights

Your guide to navigating full-funnel marketing with forward-thinking insights and strategies from our experts.

Featured content

main article image
C-Suite Marketing Summit Toronto 2026
April 15, 2026

The C-Suite Marketing Summit Toronto brings together Canada’s most senior marketing and business leaders for an exclusive, high-impact forum designed to redefine marketing’s role in driving business success. Built for decision-makers navigating an increasingly complex landscape, the Summit…

Register now
blog
How the FIFA World Cup can help brands make meaningful connections
How the FIFA World Cup can help brands make meaningful connections
April 02, 2026
Paid media
Event
DAC at Shoptalk Spring 2026
DAC at Shoptalk Spring 2026
March 24, 2026
Event
C-Suite Marketing Summit Arrives in Vancouver
C-Suite Marketing Summit Arrives in Vancouver
March 11, 2026
blog
Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth 
Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth 
February 03, 2026
Paid media
Webinar
SEO success looks different now: How to adapt your SEO strategy for AI-driven search
SEO success looks different now: How to adapt your SEO strategy for AI-driven search
January 29, 2026
Search optimization
blog
SEO success looks different now 
SEO success looks different now 
January 12, 2026
Search optimization
April 30, 2025
blog
From execution to orchestration: How to leverage generative AI without losing control
From execution to orchestration: How to leverage generative AI without losing control
March 12, 2026
Strategy

Stay Forward

Get exclusive insights into digital
media’s top-trending topics delivered
directly to your inbox.

blog
ChatGPT ads are here: Opportunity, open questions, and what brands should do now 
ChatGPT ads are here: Opportunity, open questions, and what brands should do now 
February 10, 2026
Paid media
Podcast
The Idea Comes First: How Strong Brands Stay Consistent While Evolving 
The Idea Comes First: How Strong Brands Stay Consistent While Evolving 
March 02, 2026
Whitepaper
How To Use Location-Based Planning To Improve Media Precision And Personalization
How To Use Location-Based Planning To Improve Media Precision And Personalization
January 19, 2026
blog
AI is changing the search game, but paid still wins the last click 
AI is changing the search game, but paid still wins the last click 
January 06, 2026
Paid media
Webinar
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search
March 25, 2026
Event
DAC at Data for Breakfast: Making AI Real for Business – Ottawa
DAC at Data for Breakfast: Making AI Real for Business – Ottawa
March 12, 2026
blog
What multi-location brands need to know about Local Service Ads 
What multi-location brands need to know about Local Service Ads 
February 06, 2026
Local Search
Podcast
Agility Under Pressure: Rethinking Media Planning
Agility Under Pressure: Rethinking Media Planning
February 02, 2026
blog
Universal Commerce Protocol (UCP): Why your brand needs to speak
Universal Commerce Protocol (UCP): Why your brand needs to speak “AI” fluently 
January 15, 2026
Search optimization
blog
The 2026 marketing trends report: 26 moves to accelerate your marketing performance
The 2026 marketing trends report: 26 moves to accelerate your marketing performance
December 05, 2025
Strategy
blog
How the FIFA World Cup can help brands make meaningful connections
How the FIFA World Cup can help brands make meaningful connections
April 02, 2026
Paid media
Webinar
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search
March 25, 2026
Event
DAC at Shoptalk Spring 2026
DAC at Shoptalk Spring 2026
March 24, 2026
blog
From execution to orchestration: How to leverage generative AI without losing control
From execution to orchestration: How to leverage generative AI without losing control
March 12, 2026
Strategy
Event
DAC at Data for Breakfast: Making AI Real for Business – Ottawa
DAC at Data for Breakfast: Making AI Real for Business – Ottawa
March 12, 2026
Event
C-Suite Marketing Summit Arrives in Vancouver
C-Suite Marketing Summit Arrives in Vancouver
March 11, 2026
blog
ChatGPT ads are here: Opportunity, open questions, and what brands should do now 
ChatGPT ads are here: Opportunity, open questions, and what brands should do now 
February 10, 2026
Paid media
blog
What multi-location brands need to know about Local Service Ads 
What multi-location brands need to know about Local Service Ads 
February 06, 2026
Local Search
blog
Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth 
Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth 
February 03, 2026
Paid media

The DAC Blog

Explore insights and solutions to drive your marketing forward.

Discover all blogs

White Papers

Access thought leadership to inform and empower your decisions.

Read more white papers

Podcasts

Tune in to our podcasts for fresh insights and expert perspectives.

Discover all Episodes

Events

Connect, learn, and grow with industry-leading events.

Discover all events

Webinars

Learn from expert-led sessions that spark ideas and deliver results.

Discover all webinars

Deep Dive Series

Watch expert strategies designed to inspire your next move.

Explore more series

Local Search News

Stay updated on trends and strategies shaping local search success.

Read more news

Stay forward

Get exclusive insights into digital
media’s top-trending topics delivered
directly to your inbox.