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Retail West conference

November 2, 2023

On November 2nd, Adam Luck, Managing Director, and Viktoriia Isler, Group Account Director at DAC, were on stage at Retail Council of Canada’s Retail West event with David Waterfall, VP of Marketing at Mr. Lube.

Together, they dove into the world of AI and its transformative potential for retailers. But here’s the twist: this time, they pulled back the curtain and gave attendees an exclusive peek into how they could actually harness the power of AI in their marketing strategies without compromising the essence of their brand.

If you want to learn more on the subject, here is their presentation.