DAC is pleased to be part of the line-up for the CommerceNext event to be held June 20-21 in NY. We have been helping many North American and European brands stand out in the hyper-competitive digital commerce environment for years: we therefore have more than a couple of learnings to share with the CommerceNext community of trailblazers!
Felicia DelVecchio, VP, Digital Media at DAC, will be joined by Rick Egan, VP Performance Marketing at Overstock, to lead a breakout session at 3:20PM on June 20th on the hot topic of Google pMax.
Maximizing Success: Lessons Learned From a Year of Google pMax Campaigns
Learn how to implement and manage pMax campaigns successfully by refining regional and market-level campaign approaches and improving incrementality measurement. Overstock’s Rick Egan and DAC’s Felicia DelVecchio will take you under the hood of Google Performance Max (pMax) campaigns. They will share how to identify and overcome problems like low-quality traffic and getting multiple conflicting recommendations from Google. Don’t miss the opportunity to level up your pMax strategy.
Also make sure to meet our team at Kiosk #148 in the Discovery Lounge. They’ll be happy to discuss your current digital marketing challenges, introduce you to some of our projects and offer you their expertise.
Visit the CommerceNext site for all details and take advantage of the possibility for retailers and brands to apply to attend for free!