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DAC presenting at the Annual Digital Marketing for Financial Services Canada Summit

June 6-7 2023

DAC will be offering expert advice to marketing specialists from top Canadian and North American financial brands during the 13th annual DMFS Canada Summit coming up on June 6-7 in Toronto. The theme of this year’s event, “Realizing your optimum growth potential via next generation digital marketing” aligns perfectly to our approach to digital marketing, which focuses on performance, continuous experimentation and transformational growth.

For this audience of financial professionals, we’ve chosen to focus on an practice essential to master in this industry: reputation management. Nasser Sahlool, DAC’s SVP of Client Strategy, will walk the participants through DAC’s comprehensive online reputation management process at 11:15 on June 6th:


How To Turn Customer Reviews and The Voice of the Customer Into a Positive and Transformational Driver of Business Revenue

Reviews and ratings have become the single most influential factor in making a purchase decision according to 98% of consumers, surpassing price and personal recommendations. But engaging with audiences in regulated industries like financial services is particularly challenging. In this session, we will explore:

  • Responding to reviews in a way that turns negatives into positives and positives into advocates for your brand
  • How to build volume and quality of positive reviews authentically and efficiently
  • Measuring the impact of reputation management on the business
  • How to you build a review moderation team and strategy

 Essential lessons from leading brands: Achieving transformational results by actively managing their online reputation

We would love to see you there! Visit the DMFS website to register now.