Tag Archives: tablet

The Multi-Screen Consumer

The use of mobile search to find local business information is increasing exponentially. DAC Group’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when searching for business information in the U.S. overall. Breaking this down into demographics, mobile is actually the third most used source by those aged 18-34. Consumers […]

Following the Mobile Path-to-Purchase

I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop, that’s about where it ends. My cell phone is not-so-smart and I don’t even own an […]