Author Archives: Jenna Watson

Truth in Advertising: 4 strategies to protect brands from poor content alignment

Fake news. X-rated content. Breitbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment—working to ensure brand advertising is adjacent to “good” content—has always been a part of the digital media conversation, but the 2016 United States election really brought it to a head. With the […]

Boost Business Objectives with Aligned Digital Media Strategies: Part 1

The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce almost any measurable business result. As a long-time digital agency employee, I have had years of experience working with clients with varied […]