Monthly Archives: May 2013

Following the Mobile Path-to-Purchase

I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop, that’s about where it ends. My cell phone is not-so-smart and I don’t even own an […]

Geo-granularity in Paid Search

We all know by now that search is an effective channel for local marketing. Marketing through search at the local level is best practice for businesses with physical locations (and even for some without), but doing that at scale can be tricky. If you have a business with multiple locations, you’ll want to ensure that […]

DexOne and SuperMedia Emerge as Dex Media

Another successful business transition has come to pass as DexOne and SuperMedia complete their merger and move forward as Dex Media™, which trades on the NASDAQ with the symbol DXM.  Originally expected to happen by the end of 2012, the merger was completed on April 30th, 2013. So, what does this mean?  Again, as discussed […]