IRIS

Our proprietary platform amplifies media performance through generative marketing intelligence (GMI), synthesizing multi-platform data and leveraging AI to drive continuous optimisation and brand growth.

LET’S TALK IRIS

IRIS

Our proprietary platform amplifies media performance through generative marketing intelligence (GMI), synthesizing multi-platform data and leveraging AI to drive continuous optimisation and brand growth.

LET’S TALK IRIS

Built to accelerate marketing and media impact

Championing full-funnel media requires a solution made for this moment, and beyond. Enter IRIS: DAC’s GMI-powered platform for powering Brand-to-Local media programs. Nestled at the intersection of strategy, creativity, and analytics, IRIS streamlines full-funnel media programs by elevating media, insight, audience, and content capabilities. The result? Powerful outcomes built on innovation and a new standard of digital excellence. 

LET’S TALK IRIS

Media programs depend on the identification of barriers and the recognition of opportunities. Uncover fresh insights synthesised across multiple 1P and 3P data sources and brand-historic context to better understand your business and activate your customers.

Break through the noise by building and launching thoughtful, cross-channel campaigns coordinated across interdisciplinary teams and integrated through various touchpoints, work, and products. All refined and continuously optimised with AI to maintain forward momentum.

Develop and deploy creative tailed to each audience segment and every critical media moment. Bring your brand to life through unmatched customer experiences that are as purposeful as they are impactful.

Harness data through testing, alerting, and “what if” scenarios to power continuous optimisation. Validate marketing’s contribution to enterprise goals to overcome signal loss and prove impact on purpose fulfillment.

Unleash the power of GMI

Our approach to generative marketing intelligence combines multiple LLMs to analyse and interpret market data. As a result, we have a unique ability to tap into deeper insights and create highly customised strategies brimming with new ideas, compelling content, and baked-in campaign refinement.

The DAC difference

IRIS blends subject matter expertise with precise execution and the refinement of generative AI to develop and deploy tailored creative for each audience, each media channel, and each critical moment for your brand. IRIS empowers brands with unmatched efficiency by amplifying the best of innovation at DAC to keep you moving forward.

COMPLEMENTARY OFFERINGS

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Amplify your reach with media-forward campaigns. 
Engage your audiences with local-forward strategies.
Make data-forward decisions for measurable results. 
Drive outcomes with a performance-forward mindset. 
Get ahead with AI-forward innovations.   
Elevate your appeal with brand-forward solutions.

Let’s move forward