New Look, founded in 1969, is a fast-fashion brand spanning across 1,000 stores in the UK. It has appointed DAC to boost its digital marketing efforts in local markets.

Sally Heath-Minto, eCommerce director at New Look said, “With New Look’s increasingly mobile customer, local search allows us to capture demand at a local and personal level.”

Mike Fantis, managing partner at DAC said, “As a business we are passionate about the power of ‘local’ and our ability to deliver genuine ROI.”

To read more about the appointment, take a look at this article in The Drum.