Orli leads our global Content Strategy practice. Joining the DAC team in 2018, she brings 10+ years of experience building data-informed B2C and B2B content strategies that solve complex problems for her clients. She has enjoyed working on projects that span across diverse industries, including tech, retail, financial planning, restaurants & QSR, manufacturing, and more. With an educational background in fine arts and a lifelong penchant for creating order from chaos, Orli quickly fell in love with content strategy; the perfect blend of art and science. Orli enjoys exploring and writing about the dynamic content strategy landscape, trends in the space, the impact of emerging technologies, and how thoughtful content experiences can inform consumer behavior.