Christine DeFazio, Vice President of Strategic Insights, is a seasoned leader who blends empathy, creativity, and data to uncover human stories that drive business impact. As a natural connector of people, culture, and marketing strategies that drive growth, she is known for uncovering the human truths that lie beneath the data. She built the Strategic Insights team intentionally with diverse thinkers who bring fresh and unexpected perspectives to drive action through media plans, activation, content strategy, and more. The team utilizes standard and non-standard approaches such as custom research, immersive consumer videos, or innovative methodologies to listen deeply with curiosity and empathy. Christine and the team see the world differently and help brands do the same.