Luxury menswear retailer Harry Rosen and full-funnel media agency DAC have been awarded Best Implementation of an Emerging Technology at the 2026 eTail Canada Awards, recognizing their innovative use of AI and advanced analytics to drive measurable business impact.

Together, Harry Rosen and DAC developed a unified decisioning framework that combined AI-powered lifetime value modeling, omnichannel customer insights, SKU-level margin data, and advanced geographic modeling to support smarter marketing investment decisions.

The initiative helped shift optimization beyond traditional performance metrics like ROAS, enabling a stronger focus on long-term profitability, customer value, and omnichannel growth.

This recognition highlights how thoughtfully implemented emerging technologies can help retailers connect marketing investment to meaningful business outcomes.

Learn more about the award here.