During the “Next in Digital” webinar, Adam Luck, Managing Director and Viktoriia Isler, Group Account Director at DAC, in collaboration with Calgary CMA, delved into the anticipated changes that are set to shape the digital marketing landscape in 2024.
The pace of change in digital marketing shows no signs of slowing down. As we enter 2024, new technologies, platforms, regulations and consumer behaviors will bring major shifts that brands must prepare for now. Among the trends they discussed were :
- The Evolution of SEO and SEM: As technology continues to evolve, so does the world of search. From the rise of chat functionality in search, leading to a decline in organic traffic, to the growing influence of AI and automation in SEM, we’ll explore how these changes will impact your marketing strategies.
- The Deprecation of Third-Party Cookies: With Google Chrome set to deprecate third-party cookies in 2024, we’ll discuss the implications for advertisers and how to prepare for this significant change.
- The Maturing of AI Strategies: As AI strategies mature, they are set to integrate more seamlessly into existing teams rather than replacing them. We’ll delve into how this will impact workplace tasks and the evolving role of data scientists.
Don’t miss out on this opportunity to stay ahead of the curve and prepare your brand for the dynamic marketing ecosystem of 2024.
If you didn’t have the opportunity to take part to the webinar, you can find the full version below:
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