Webinar: Marketing Mix Modeling MythBusters

Armed with more AI than ever, smart organizations seek to optimize their marketing efforts, media spend, and channel selection. In this webinar, you’ll learn what MMM is and how it’s different from attribution modeling, three ways to use it effectively, with real-life examples, and whether MMM is right for your organization.

Watch the webinar on-demand:

If you have any questions, get in touch at hello@dacgroup.com.