Winning over consumers no longer happens at a national level: it happens a local level. Google provides local (mobile) results first; social networks provide geo-targeting; and mobile allows for anyone in a specific area to become part of a target audience.
Join our European Strategy Director as we explore how to transform a national brand by using a local approach, covering the three core elements: 1. A strategic platform focused on local dynamics, 2. A persona-driven content strategy, activated at the hyper-local level, and 3. A digital ecosystem that scales the hyper-local approach on a national level.