With over four years of industry experience in digital marketing, Rachel joined DAC in January 2024 as a Digital and Content Strategist. An alumna of the Ivey Business School, she has skillfully blended her educational foundation with her innate creativity to strategize, develop, and lead impactful campaigns. Before joining DAC, Rachel spearheaded successful digital marketing campaigns for both indie films and notable blockbusters, showcasing her versatility and deep understanding of diverse audiences. Her dedication to continuous growth and skill development not only enables her to navigate the rapidly evolving digital landscape with ease but also makes her an invaluable asset to the Content Strategy team. Driven by her passion for understanding the influence of digital marketing on consumer behavior, Rachel consistently strives to deliver significant performance results for the multitude of brands she works with.
Have you ever paused to wonder if the article you’re reading was crafted by a human or AI? In the age of generative AI, this question is becoming increasingly relevant. The advent of AI technologies…