Alberto Sánchez Balmisa is an accomplished marketing and communications executive with nearly 20 years of experience advising major companies and multinationals. As Director, Business Development for DAC Group’s Iberia region since November 2022, he is passionate about building enduring client relationships through shared interests in marketing and communications.
Alberto holds a Bachelor of Arts in Entertainment and Media Management, a Master of Arts, and an MBA in addition to international business certifications.
With extensive expertise in financial and legal project management, Alberto has led marketing efforts in energy, healthcare, food and beverage, insurance, telecom and other industries. He thrives on assembling high-performing teams, developing talent and fostering positive rapports with clients.
Beyond his professional accomplishments, Alberto has a deep passion for arts and culture. He has worked on marketing projects with over 80 public and private institutions globally including Fundación Telefónica, Museo de Arte Contemporáneo de México and Spain’s Ministry of Culture and Sports. At DAC Group, he leverages his multifaceted background to create marketing success for clients across the Iberian peninsula.
More and more frequently in recent months, there has been a trend in marketing that can be summed up in one magic word: integration. Marketers increasingly seem a bit exhausted from having to deal with…