Using video to “feed the funnel” and paid media to capture subsequent interest, we proved that you can more than offset the loss of key channels (in this case, linear TV advertising) to drive outrageous performance.
In fact, this particular client campaign was so successful that it exceeded Google’s own predictions by +30%, generated an overall ROI of 30:1, and duly scooped the prize for Best Integrated Campaign at the 2021 US Agency Awards.