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US Agency Awards 2021 Shortlist: Campaign Effectiveness Award

We drove high-quality leads for a client whose core offering—swimming instruction—came close to ending up underwater in the wake of the pandemic. How close? In April 2020, Google Trends data showed a -94% decline in swim lesson searches and a -96% decline in brand name searches.

Yet our omnichannel campaign turned things around, generating an astonishing +625% growth in leads (vs. 2020) and earning a place on the shortlist for the Campaign Effectiveness Award at the 2021 US Agency Awards.

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